Online Ticketing Software Platform for ByCard

  • Service:

    Application Integration Services

  • Industry:

    SaaS Application and Software Development

  • Website:


Smart IT worked on designing the software and helped to establish the brand for the first online ticketing platform in Belarus.


ByCard is the first major online ticketing platform in the Easter European country of Belarus. The company sells tickets online to movies, concerts, festivals, theatre, and sports events. Customers can print their admission tickets at ticket terminals located at all major arts and culture venues throughout the country.


Smart IT served both as the co-founder and main software development partner for the business that became ByCard. The core software development team developed the functional requirements and technical specification for the system. It designed the entire platform architecture, made the necessary third-party integrations, and programmed the internet-connected ticket terminals that let customers print out physical tickets.

Technologies and tools

doctrine logo

Challenges and solutions

Smart IT was tasked with developing a system that would accommodate a number of entities — all with a unique set of available features within the platform. These entities would include users, event organizers, events, and venues.
  • Fleshed out user profiles
  • Event management dashboard for organizers (scheduling, description, times, promotion)
  • Venue seating layout
To deliver a favorable user experience, the platform would have to be capable of handling the vast volumes of data created by published events and venue seating layouts, which were duplicated for every instance of an event.
  • Event catalog management
  • Extensive database management
  • Platform load optimization
  • Server capacity planning
Moreover, an entirely different software had to be built to support the network of IoT terminals for ticket printing that would be located on-premises at event venues.
  • Ticket terminal software
  • Server communication protocols
  • Kiosk supply management
To build a community around its online portal the business would need to bring users together and allow them to share their thoughts and experiences about attended events. For that the founders commissioned Smart IT to build the following:
  • Online forum
  • Proprietary social network
  • Event review system


Smart IT’s software development services culminated in the following deliverables:
  • Full-scale software solution for online ticket sales
  • Network of IoT terminals
  • Local payment provider integrations (Assist, ERIP, MTS Dengi)
Upon launch, the platform became an instant success and quickly gained recognition among event goers across the country. The platform continues to be the go-to online service for ticket buyers to this day.
  • 37

    months of development
  • 60+

    vending terminals nationwide
  • 9

    person team
  • #1

    online ticketing service in the country

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