Online Survey Engine Development for a Mobile AdTech Company

  • Service:

    Custom Application Development

  • Industry:

    SaaS Application and Software Development

  • Website:

    Under NDA


Online survey software and web application development for a Mobile ad-tech company


Our Client, a Mobile AdTech Company, is engaged in mobile user acquisition, retargeting, and application monetization. The company offers mobile marketing and market research services to some of the biggest companies in gaming and e-commerce. Its second brand offers visitors to take part in online surveys in exchange for gifts and rewards.


Smart IT was selected out of one hundred other candidates to become an outstaffed software development vendor, replacing a prior software development company. Smart IT was to provide support on the main brand and help launch a new long-term project — an online survey engine. As part of the collaboration, our software developers work on frontend and backend development and offer ongoing support.

Technologies and tools

Challenges and Solutions

The team at Smart IT would first have to connect a frontend developed by another vendor to the main backend and service panel. It would continue building out the backends and API of the two client brands.
Ongoing work would entail improving the online survey engine through:
  • Survey targeting enhancements
  • User fraud monitoring
  • Backend support
  • Reporting
  • Visualization
It was crucial for the client that the Smart IT team be responsive and quickly address new tasks and challenges, which was critical for a marketing business.
  • Ad-hoc support
  • Constant security improvements
  • Abuse prevention mechanism integration


As part of the frontend and backend works, the Smart IT software developer team worked on:
  • Survey API — survey engine core and user targeting logic, as well as survey results collection, processing, and anti-fraud
  • Software maintenance and support of two client websites; implementation of additional features
  • Building the second brand website from scratch, including all online survey and user activity monitoring functionality
Over the 2,5 years, that Smart IT has been working on this project, the Client was able to:
  • Launch their second brand
  • Gain new traffic
  • Gain new market insights
  • Improve targeting strategy for B2B clients
  • >$5M

    paid out in survey rewards
  • >6.5K

    thousand work hours tracked (and counting)
  • 100

    companies contacted
  • 1

    company selected (Smart IT)

AdTech or MarTech business? You're in the right place!

Get in touch