Online Survey Engine Development for a Mobile AdTech Company

Client

Our Client, a Mobile AdTech Company, is engaged in mobile user acquisition, retargeting, and application monetization. The company offers mobile marketing and market research services to some of the biggest companies in gaming and e-commerce. Its second brand offers visitors to take part in online surveys in exchange for gifts and rewards.

Brief

Smart IT was selected out of one hundred other candidates to become an outstaffed software development vendor, replacing a prior software development company. Smart IT was to provide support on the main brand and help launch a new long-term project — an online survey engine. As part of the collaboration, our software developers work on frontend and backend development and offer ongoing support.

Challenges and Solutions

The team at Smart IT would first have to connect a frontend developed by another vendor to the main backend and service panel. It would continue building out the backends and API of the two client brands.

Ongoing work would entail improving the online survey engine through:

• Survey targeting enhancements
• User fraud monitoring
• Backend support
• Reporting
• Visualization

It was crucial for the client that the Smart IT team be responsive and quickly address new tasks and challenges, which was critical for a marketing business.

• Ad-hoc support
• Constant security improvements
• Abuse prevention mechanism integration