E-Commerce Recommendation Engine Development for Classictic

case
Description:

Smart IT outstaffed 1 software engineer to work under the Client's supervision to develop an online recommendation system for their ticket sales website.

Client

The Classictic Group operates an e-commerce platform for the global distribution of tickets to international live performances, such as classical concerts, operas, and ballet performances. They are an authorized ticketing service partner, cooperating directly with arts organizations and performers worldwide to provide official and secure ticket bookings.

Brief

Classictic reached out to Smart IT after our company was recommended through the client’s network, when they were searching for developers well-versed in PHP development. Smart IT was selected along with another company, with which it ended up co-developing the project. The client had wanted to improve the website user experience and speed up feature release cycles.

Technologies and tools

C++_Logo

Challenges and Solutions

Smart IT would have to rework a legacy e-commerce platform in order to improve the CX and internal stakeholders. This included the design and development of:
  • Modular services development
  • Event recommendation engine
Besides the customer engagement features and recommendation engine, Smart IT introduced:
  • Workflow automation
  • Data-driven customer behavior models
Working together with the client’s in-house data science team, the e-commerce platform was made Machine-learning (ML) ready.

Results

Modular e-commerce platform
  • Improved customer engagement and conversion rate
  • Qualified marketing assumptions
  • Increased productivity between data and marketing teams
Optimization and automation
  • Faster loading speeds
  • Less human error
Smart IT software engineering talent brought the platform into shape for future software development needs
  • Mitigated software-related risks
  • +1M

    people using the service worldwide
  • +60K

    showcased performances
  • 9

    months of software development
  • 1

    software engineer outstaffed

Review

Robert Koch, former General manager

The Classictic Group
5
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from

The team’s work advanced internal processes through automation, increased the conversion rate of platform visitors, and supported more data-driven marketing decisions. The project was reasonably priced and managed on a goal-oriented schedule. The team maintained a responsive, collaborative communication style.

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