E-Commerce Recommendation Engine Development for Classictic

Client

The Classictic Group operates an e-commerce platform for the global distribution of tickets to international live performances, such as classical concerts, operas, and ballet performances. They are an authorized ticketing service partner, cooperating directly with arts organizations and performers worldwide to provide official and secure ticket bookings.

Brief

Classictic reached out to Smart IT after our company was recommended through the client’s network, when they were searching for developers well-versed in PHP development. Smart IT was selected along with another company, with which it ended up co-developing the project. The client had wanted to improve the website user experience and speed up feature release cycles.

Challenges and Solutions

Smart IT would have to rework a legacy e-commerce platform in order to improve the CX and internal stakeholders. This included the design and development of:

• Modular services development
• Event recommendation engine

Besides the customer engagement features and recommendation engine, Smart IT introduced:

• Workflow automation
• Data-driven customer behavior models

Working together with the client’s in-house data science team, the e-commerce platform was made Machine-learning (ML) ready.