Web and Mobile Application Development for AfrikaLoan

case
  • Service:

    Application integration services

  • Industry:

    FinTech Application Development

  • Website:

    www.afrikaloan.co.ke

Description:

Two of Smart IT's software engineers integrated into the Client’s team to work on CRM integration, mobile application API, and backend development.

Client

AfrikaLoan is a personal finance and crediting services company working out of Nairobi, Kenya. The company issues personal loans to individuals and entrepreneurs over its mobile application with funds delivered directly to mobile money accounts popular in Africa.

Brief

Due to delays and overall poor quality of work with another vendor, Smart IT stepped in to take over development and ensure the speedy launch of the software and new services. Our team of developers joined the Client’s in-house team remotely to build the backend architecture and performed the required application integrations to allow the company’s CRM to work together with their main website and mobile application.

Technologies and tools

.net_logo
asp.net mvc 5_logo
jQuery logo
sql logo

Challenges and solutions

The company planned to roll out a mobile application to drive more contacts and conversions to its microfinance business. It therefore needed the backend solution to:
  • Integrate with Bitrix24 CRM
  • Integrate with the new mobile application
  • Communicate with websites websites with different TLDs
To address these requirements and increase system capacity to support the new slew of features Smart IT engineers worked on:
  • Refactoring existing architecture
  • Developing the new mobile API
  • Enabling communication of CRM with all system components

Results

The client received a stable and fully interoperable backend infrastructure complete with the following services and features:
  • Backend refactoring
  • Backend and frontend development
  • Backend features for contact form workflow
  • Support for multiple geographic markets
  • CRM integration with credit reference bureau (CRB)
  • Mobile API development
  • Bitrix24 CRM integration with backend, web and mobile app
  • 380%

    user base growth
  • x3

    conversion rate increase
  • 3

    components integrated
  • 2

    developers outstaffed

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